CREATIVE DIRECTION & MARKETING DESIGN LEAD | CARTER’S FLAGHIP STORE, ATLANTA GA

As lead Creative Director, I defined the creative vision for Carter’s first-ever flagship store in Atlanta, Georgia, guiding our teams through the entire design process. We reimagined the brand’s multi-label house within a single, cohesive space, blending physical design with digital and interactive experiences.

Innovative Wayfinding & Fixtures: Developed illuminated wayfinding systems and custom point-of-sale fixtures, enhancing the customer flow and retail experience.

Gifting & Interactive Zones: Designed dedicated gifting areas and engaging spaces for kids, combining playful design elements with functional zones for both shopping and interaction.

Brand Integration: Crafted dimensional directional signage and gallery walls, creating a seamless brand presence throughout the space.